By Tyrrel E. Biddle
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Page 16 For a quality crafts show, here is your customer profile: female, ages 25 to 50, high school graduates with perhaps some college, working at good jobs or married to men who are. Though some men do go to crafts shows, most of them are dragged there by their wives or girlfriends. There aren't many men who will voluntarily go to a crafts show by themselves, and there are even fewer who will admit that they ever went to one! Where to Find Customers So where can you find the customers you need to come to your show?
You won't have time. Page 29 Here is a floor plan showing seventy-five 10-by-10-foot booth spaces plus aisles. There are three basic symbols you can use to mark your show area. Make sure all of your paperwork is in order. A clipboard is handy for keeping it all organized. If it is a large show, use a box for your exhibitor information packages. Organize these packages not by space numbers, but alphabetically by the crafters' last names for easy access. Page 30 Keep your marks short to give your exhibitors a picture of where and how to set up.
Some have very high sales expectations. These are the exhibitors you want to solicit for your show. You want your exhibitors, their products, and their displays to be of the very best quality possible. Professional crafters often have customers who follow them from show to show. There are thousands of crafters out there. But not all of them will want to participate in your show. If you are producing a show of sixty crafters, expect to invite six hundred to get the number of crafters you need. To find these crafters, consult trade publications, visit other crafts shows, and advertise.