Download Business Research Methods: An Applied Orientation by S Sreejesh, Sanjay Mohapatra, M R Anusree PDF

By S Sreejesh, Sanjay Mohapatra, M R Anusree

Since study is healthier discovered through doing, this ebook emphasizes a hands-on, do-it your self method. The readers have many possibilities to work out how enterprise researches impact and aid administration determination. The e-book used a case examine process for all of the chapters with interactive movies. The publication gave emphasis to quantitative info research utilizing a software, IBM SPSS 20.0. the information research chapters illustrate intimately each one step in operating the software program courses. The software program courses documents are supplied for all information units: outputs, demonstration videos, and monitor captures are at the web site. This ebook offers scholars such a lot wide aid on hand to benefit quantitative information research utilizing SPSS. hence, the authors ready this textbook and the entire extra fabrics to assist the scholars to appreciate the sensible rules of industrial study and the way to use them in real-life situations.

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Extra info for Business Research Methods: An Applied Orientation

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The managers need to analyse the changing dynamics of business and to evolve a strategy to adapt to the changes taking place in the external environment. Whether these are potential problem areas or opportunities, it is very important for the manager to identify them accurately and at the earliest. Problem identification precedes the problem definition stage. For instance, a company producing cell phone wave protectors (devices that protect the cell phone from harmful radiations) may realize that its new product is not selling, but it may not know the reason for this at the outset.

Examples of such expertise consulting services are Price Waterhouse Coopers (PWC) that has expert financial consultants; Datamonitor’s Business Information Centre which provides services to the world’s largest companies in the fields of automotive and logistics, consumer markets, energy and utilities, financial services, and healthcare and technology sectors and ACNielsen for industrial services. Special collections Special collections consist of diverse materials that include reference books; university publications consisting of master’s theses, doctoral dissertations and research papers; company publications such as financial reports, company policy statements, speeches by eminent personalities, sales literature, etc.

The presentation makes it easy for earlier data to be replaced with the latest data without much difficulty. Trade show directories are another useful source of secondary data. They help in identifying trade shows linked with a specific industry, along with information on individual companies including addresses, names of executives, product range and brand names. This facilitates establishing contact with sponsors and various exhibitors who participate in these exhibitions. ) and ‘Tata Yellow Pages’ (Guide offering classified information of products, services and organizations in major Indian cities).

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