By John Elkington
This can be a definition of the ''triple backside line'' of revenue, environmental sustainability and social accountability. it truly is in accordance with the auhthor's first-hand adventure with businesses who've realised that those are the forces that form the way forward for company.
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Extra info for Cannibals With Forks: The Triple Bottom Line of 21st Century Business
As we will see, there are many different ways of calculating, defining and valuing capital, but a key question for all capitalist societies in the 21st century will be whether their particular version can be sustained in the face of broader economic, political, social, and environmental challenges? This question is becoming more urgent as we see a shift in the balance of international power, with nations tending to lose power and Sustaining Capitalism 26 transnational corporations tending to become increasingly powerful.
During that time, representing little more than a single human generation, this rapidly growing movement has helped to transform the way people see both themselves and their future. Along the way, it has catalyzed major shifts in government policy and regulation, in the technologies we use and hope to develop, and — increasingly — in the very structure of our economies. Today, the global environmental movement is experiencing a major paradigm shift. Increasingly, campaigners are expanding their remit from the analysis of problems to the identification, refinement, and implementation of solutions.
But it is not yet clear from Andy Grove’s writings or public pronouncements whether or not he suspects that the sustainability challenge might represent one of those “10x” shocks for Intel and for its customers and suppliers. This conclusion, as the companies involved in organizations like the World Business Council for Sustainable Development are beginning to recognize, is entirely reasonable — and supported by a growing body of evidence. The Sustainability Century Who Will Win, Who Lose? It is not yet remotely clear whether capitalism can ever become sustainable, as that term is currently understood.